Premixed Alcoholic Beverages

RTDs go for lower abvs

05-Mar-2009 By Robyn Lewis

The RTD market is experiencing a shake-up this month as two of the biggest brands announce reformulations. Diageo is lowering the abv of its Smirnoff...

A decade pays off for WKD

22-Feb-2006

WKD is celebrating its 10th anniversary with the news that the brand has hit top spot in the latest AC Nielsen results.The figures for October and...

Silver gets the bullet in WKD brands shake-up

24-Feb-2005

by Rosie Davenport Beverage Brands has pledged to focus on bringing new products to the RTD market after axing WKD Silver. The supplier said it...

WKD strength takes five

14-Oct-2003

Tough trading conditions in the premium packaged spirit (PPS) category have forced Beverage Brands to reduce the ABV of its flagship WKD brand.The...

Beverage Brands launches WKD Original Vodka Silver

29-Aug-2002

The premium packaged spirit (PPS) bandwagon is showing no signs of slowing down with the launch of a new WKD variant from Beverage Brands.The PPS...

Drinks and bar snacks calorie counter

16-Jan-2002

On a diet? Watching what you eat? We can help! Take a look at the calories that are contained in your favourite tipple or bar...